Environics Analytics

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Formed in November 2003, Environics Analytics (EA) is a Toronto-based marketing services company that specializes in geodemographic-based segmentation, site evaluation modeling and custom analytics.

The company’s hallmark product is a segmentation system called PRIZMCE, which helps marketers understand and communicate with 66 distinct lifestyle types throughout Canadian society. Through a partnership with San Diego-based Claritas Inc., Environics Analytics offers comparable databases for the U.S. resulting in integrated marketing tools for all of North America.

The system marks the first time that a Canadian segmentation model has linked geodemographics to psychographics, incorporating “Social Values” data from Environics Research with demographics and product preferences to explain consumer behaviour.

The system can be used to improve the execution of many business strategies: customer profiling and acquisition, cross-selling and site selection, strategic planning and media buying. It has wide application for marketers in a variety of industries, including financial services, packaged goods, retail, telecommunications, government agencies, not-for-profits, media and automotive industries.

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Eventi has been a shareholder since EA’s inception and provides legal and management services to EA on an ongoing basis. Scott Bryan (Managing Partner in Eventi) also holds a seat on the EA Board of Directors.